Aug. 8, 2025

How to build for need and dominate a niche

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How to build for need and dominate a niche

Everyone talks about success. Almost no one talks about the in-between.

Welcome to The Breakout Bunch — where real stories from real entrepreneurs come to life.

Hosted by Austen Tucker, this show cuts through the fluff and gets straight to the heart of what makes business owners tick. These are honest, unpolished conversations with self-made founders who are in it for more than just the money — they’re chasing purpose, impact, and something bigger than themselves.

Austen knows the grind firsthand. He’s a seasoned mortgage broker leading a division at one of the nation’s largest mortgage companies, helping hundreds of families get into homes across the country. But beyond that, he’s deeply curious — about business, people, and the choices that shape our lives.

New episodes weekly on Spotify, Apple, and YouTube.

Alex Machuca Profile Photo

Alex Machuca

Founder & CEO of Lyncrest Media and Lead Hackers

Alex Machuca is a self-made entrepreneur and the founder & CEO of Lyncrest Media and Lead Hackers, two powerhouse brands helping mortgage brokers dominate their markets through high-ROI digital advertising and compliant lead generation. From ranking #7 in global sales at GoDaddy as a teenager to scaling Lyncrest into a seven-figure business in under a year, Alex’s journey is proof that bold vision and relentless execution can rewrite your future. Featured in outlets like Yahoo Finance, Fox News, and Scotsman Guide, he’s known for turning struggling ad campaigns into client pipelines and sharing the real playbook for business growth in a crowded digital space.